SEO stands for search engine optimisation.
The whole process is set out to achieve one thing and that's get more organic traffic from Google.
Not just any old traffic though.
Traffic that is relevant to you and your business so you can profit from.
So if you are an Electrician in York.
It makes sense that you try and target a term that people are looking for:
Then the higher you are up on the search results the more organic traffic you are going to get.
Now SEO works in three formats.
And for small businesses (which we are going got be discussing here) is going to be national SEO or local SEO services.